I’m into small and locally-owned businesses because they shape and define our cities and towns and when we support these businesses, that money stays in our local economy, fueling jobs for our neighbors, supporting creativity and entrepreneurship. Isn’t it cool we can have such an impact with a cup of coffee?
According to TIME Magazine:
“By shopping at the corner store instead of the big box, consumers keep their communities from becoming what the NEF calls “ghost towns” (areas devoid of neighborhood shops and services) or “clone towns”, where Main Street now looks like every other Main Street with the same fast-food and retail chains.”
I grew up in Nashville and was deeply influenced by my grandmother’s town in New Jersey where there was a village (cute!) ordinance against chains and so the tiny little town was walkable and filled with eclectic little shops selling essential products and offering services that people in the town needed. These storefronts had often been in the family for generations and the owners knew most of their customers by name and family. People walked around the small but dense village center, talking to each other, and supporting the businesses operated by their family, friends, and neighbors.
It seems quaint now and perhaps impossible to attain again with so many chain stores, chain restaurants, and even chain banks eating up most of the real estate in cities and towns around the United States (and elsewhere, too, Hi World!). They can afford to pay the ever-increasing rents and property taxes that are pricing out the smaller businesses that are at the heart of where we live.
Another Cup of Coffee?
So, yeah, even our seemingly mundane choices have a huge impact — like where we get our regular coffee (I drink a lot of it, okay? Let’s just talk about it a little more!). If we our order caffeine via a white cup with a green gal on it — the price of that coffee is a minuscule drop in a massive basin of profits for that mysterious unnamed company, BUT if we commit to buying our coffee from a unique shop in our city, we are helping keep those doors open. (Buy local!)
Because of this, I work to help small businesses thrive. We have enough Wal-Marts and Starbucks and Targets and Applebees. I want to live in a fascinating world where different personalities are at the helm of as many businesses as possible. Don’t you?
If you own or manage a small business and could use some assistance with your social media, get in touch!